As we head towards the end of 2016, it is estimated that the Middle East and Africa, commonly referred to as the MEA, will be the fastest-growing region for beauty and personal care products over the next five years. According to research by Euromonitor International, the market, which is valued at $25.4 billion, will grow by 6.4 percent in the next five years, which is almost double the growth of 3 percent estimated globally.
Saudi Arabia and the UAE, which together account for one quarter of the MEA's total market, are expected to grow by 12 percent and 5.8 percent, respectively. Saudi Arabia dominated the overall market with a whopping $5.3 billion spent on beauty products in 2015 and will look to turn itself into a skin care hub. Individual spend on skin care products and treatment in Dubai is expected to grow from $168 in 2015 to $273 in 2020. Reason for the GrowthAdvancements in technology that have equipped almost every individual with a smartphone and opened the doors of information, has also led to innovation in skin care. The demand of looking well-groomed and fashionable has increased, which has eventually led to higher investments in skin care products across the world. Social media websites have also increased awareness about skin care treatments in Dubai and other major cities of the country. While myths regarding therapies are being busted all the time. Preference has been seen towards products that contain natural ingredients, without chemicals that could have side-effects. With consumer awareness to increase further in the coming years, resulting in competitiveness in brands, the sector is expected to grow further. Why Should Dubai be Your Destination for Skin Treatment?
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